Public Awareness
Direct outreach that puts sentencing and reoffense data in front of people who would never otherwise see it, because the case for real consequences only works if people actually see the record.
How we reach the public
Video content
Short-form videos on social media, each walking through one case, one policy finding, or one piece of data, built to explain a single thing clearly rather than summarize everything at once.
Social media
A day-to-day presence, not just one-off pushes tied to a launch. Ongoing posting is what keeps the research in front of people between major releases.
Billboards and mailers
Offline placements, each pointing to its own trackable landing page, so we know whether a specific billboard or mailer actually drove someone here rather than guessing.
